By fragrance or key ingredient:
It is common for brands to offer a single product in a variety of scents.
Products can also feature a key ingredient or blend of ingredients on their packaging and in promotions.
Products feature a key ingredient or blend of ingredients on their packaging and in promotions.
By key benefit:
Design products that provide solutions to consumer problems. Examples would be products that focus on hair or skin types with specific attributes such as dryness, oily and so on. Line extensions would be complementary products to treat the same conditions.
The products should feature images, text and messaging in their promotions that assist customers to identify their areas of concern.
This is common for brands offering products across several beauty regimens—such as products for the face, body, hair, hands, feet, etc. of other systems, such as benefit or key ingredient.
Extra Strength, Professional Grade, Plus, Pro-Level and other such terms feature a product with a more potent formulation or efficacy. This adds an additional level of complexity to your brand architecture.
Unique sizes and product dispensing features are also a great way to extend life and create value for hero products.